Commercial History

On•Cor is Famous for its Commercials.

Our well-known TV ads have reached millions of people throughout the country. The jingle “For taste and more, it’s On•Cor,” is often cited as one of the most memorable in advertising history. For years, American consumers welcomed “Al the Grocer” into their homes – on the TV screen and at the dinner table.  Richard Kind, the "On•Cor Guy" is picking up where Al left off, ready to offer assistance to those consumers who just can’t finish On•Cor’s Family-Size entrées.

On•Cor's ad campaign, created by Blue Chip Marketing and Communications, a suburban Chicago advertising and marketing firm, leverages the rich heritage of On•Cor’s advertising while updating the campaign to resonate with today’s consumers. 

Richard Kind is a natural to carry on the On•Cor legacy of impactful and humorous advertising. Building on the momentum of hit TV sitcoms like SpinCity and Mad About You, he will elevate On•Cor’s television presence, and introduce a whole new audience to the Family-Size entrée category.

From On•Cor’s inception in 1946, advertising has played a unique role. On•Cor’s founder, Sol Friend, was a pioneer in television advertising, utilizing sponsorships and product placements, and associating the brand with spokespeople and popular children’s characters. Even in the company's early days, we recognized the value of retail support, and the company made heavy use of radio and television, especially children's programs.

In the early 1950s, the Garfield Goose Children's TV Show offered a Rubber Tubby Duck as a premium for one On•Cor Minute Steaks wrapper and 25 cents. The initial response was disappointing until it was discovered that the mail was placed in the wrong post office box! What a relief. When corrected, we then mailed out almost 20,000 Rubber Tubby Ducks.

Later, we worked with Jim Henson’s Muppets to create a new muppet character called “Oncky.” Radio advertisements have featured such celebrities as the comedy duo of Jerry Stiller and Ann Meara (Ben Stiller’s parents), and Arlene Francis.

Shoppers Prefer No Preservatives

Northbrook, IL - On•Cor Frozen Foods, the category leader in Family-Size entrées, has a big announcement to make…on their packaging. A “No Preservatives” banner is now prominently displayed on every On•Cor entrée package.

“Our entrées have always been preservatives free. But we recognize the abundant consumer response to the claim, especially on our packaging, and we’re excited to bring it to the forefront,” adds President Howard Friend.

Even with this new look to the packaging, each On•Cor entrée preserves that delicious homemade taste. Only now, the emphasis on family is even greater. With On•Cor, it’s always family night, done right.

For Taste and More, It’s On•Cor.

On-Cor "Surf’s Up" Dinner!

Northbrook, IL - On•Cor Frozen Foods, the category leader in Family-Size entrées, is continuing their recent tradition of family entertainment partnerships. This time, it’s Sony Entertaiment’s Surf’s Up, an animated family picture that goes behind the scenes of the high-octane world of competitive penguin surfing.

“This is yet another perfect partnership for On•Cor,“ said On•Cor President Howard Friend. “It’s a family film with proven Hollywood talent, critical praise and box office success, and On•Cor Family-Size entrées are a proven family favorite.“

Surf’s Up stars Shia LaBeouf, who’s most widely recognized for his role as Louis Stevens in the popular Disney Channel series “Even Stevens” and for his recent role in Transformers. Others contributing their vocal talents include Zooey Deschenal and Jeff Bridges.

With On•Cor and Surf’s Up, you’ve got family night done right.

For Taste and More, It’s On•Cor.